Search remains the most common starting point for local discovery: SOCi’s 2026 Local Discovery Index found 83% of surveyed consumers used search engines to find a local business in the last 30 days.
Yet BrightLocal’s SMB Marketing Report 2025 found only 35% of surveyed small and medium businesses reported having a Google Business Profile — a meaningful gap and an opportunity.
A complete, accurate Google Business Profile, a well-structured website and consistent business information all work together to make you easier to find.